Swoop Airlines
Selected work from my role as Senior Art Director at OLIVER Agency.
CLIENT
Swoop Airlines
ROLE
Senior Art Director
for OLIVER agency
project
Rebrand of WestJet’s ultra low cost carrier Swoop Airlines. I was hired to lead the visual direction of a brand and marketing overhaul. Just two things had to stay: the logo, and it had to be PINK.
Our team was small, I worked with just a copywriter, designer, and account director – but we did some amazing work on shoestring budgets.
I rebuilt the design system from the ground up, introducing a new type family, a secondary colour palette, and stickers.
